Our Story

You deserve to know
what's really in your food.

Most grocery apps show you what to buy. FreshPath shows you what's actually in it — real nutrition facts, real prices, and real meal planning built around the store you shop at.

The founder

Why I built this

I'm Danny — a solo founder currently pursuing my ISSA Nutrition Coach certification. The more I studied nutrition, the clearer it became: most people aren't failing at eating well because they lack willpower. They lack information that's actually connected to where they shop.

Nutrition apps live in one world. Grocery stores live in another. FreshPath bridges that gap — connecting real product data from Kroger's 4,000+ stores to real nutrition intelligence, so you can make better decisions before you ever get to the checkout line.

This is a solo-built product, built in public, getting better every week. Phase 1 is Kroger. The mission is bigger than that.

Our mission

Nutrition intelligence
for everyday shoppers.

We believe you shouldn't need a nutrition degree to understand what's in your food. FreshPath makes it effortless — real products, real macros, real prices, at your actual Kroger store.

Whether you're building muscle, losing weight, feeding a family on a budget, or just trying to eat with more intention — FreshPath gives you the information you need, organized around the store you already shop at.

What makes FreshPath different

Real data. Real store. Real prices.

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Live Kroger API
4,000+ stores across 36 states. Real products, real prices at your nearest store — Kroger, Ralphs, Harris Teeter, Fred Meyer, King Soopers and more.
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USDA-verified nutrition
Every macro value is backed by USDA FoodData Central and the FatSecret Platform API — not estimates.
Recipe AI
Paste any TikTok or Pinterest recipe and get full nutrition facts instantly, with Kroger shopping built in.
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Goal-based intelligence
Set your goal — build muscle, lose weight, general health — and FreshPath calibrates macro targets to your TDEE.
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In progress
ISSA Nutrition Coach Certification
Our founder is currently completing the ISSA Nutrition Coach certification — expected fall 2026. Content on FreshPath is research-backed but does not constitute medical or dietary advice. Always consult a qualified professional for personal health decisions.

Questions or feedback?

FreshPath is early and evolving. We want to hear from Kroger shoppers — what would make this more useful for your weekly shop?

Get in touch